Are you looking to enter the field of digital marketing, or are you already a digital marketing professional looking for your next great opportunity? It’s helpful to know what top skills employers are looking for, not only so that you can be a better professional but so that you can include them on your resume to appeal to more companies. Take a look and see what you can brush up on your resume.Here are just four of the top digital marketing skills employers are seeking in 2022:

1) Search Engine Optimization (SEO)

SEO involves the use of keywords and keyword phrases to make web content more appealing to search engines like Google. Today, customers find the information they’re looking for – and the businesses they want to spend their money with – by making internet searches. Proper SEO means certain businesses appear at the top of the list, therefore getting more traffic. So, employers are looking for digital marketers with strong SEO knowledge to help them get in front of more eyeballs.

2) Analytics

In our electronic age, so much data is collected from customers that can be utilized to better facilitate marketing decisions. But if the data isn’t properly analyzed, it doesn’t do a company much good. That’s why employers are looking for data analytics experience in their digital marketing candidates. Candidates who are able to look at large volumes of data and pick out patterns, and know-how to adjust marketing initiatives accordingly, are extremely valuable.

3) Social Media Marketing (SMM)

Let’s face it: social media isn’t going anywhere. So much buying happens through social media today, and marketing through this medium is a valuable skill set. This kind of marketing uses social platforms like TikTok, Instagram, and Facebook to get messaging out to consumers, enabling companies to reach their customers where they are. Experts in social media marketing are spearheading this exciting area, generating impressive numbers for their companies, so they’re in high demand.

4) Web Development

Not every digital marketer has to be an expert in web development, but some basic understanding is certainly great to have. Knowing some basics about coding languages like HTML, JavaScript, and CSS, as well as some familiarity with programs like Adobe Suite, can really set you apart from the competition when you’re applying to digital marketing roles with top employers. Even having the competency to read, understand, and explain these languages will put you ahead of the pack.

Find Your Next Digital Marketing Job

Now that you know what skills you need to brush up on, are you looking to jump into a digital marketing career right now? Check out our hot jobs to see if Premier Talent Partners has the role for you!